Sugarpill Cosmetics

Sugarpill Cosmetics launched its first makeup collection in February 2010. The Californian based brand prides itself on its colourful, cruelty-free and vegan colour lines that have become a huge hit amongst the alternative world; the brand was even chosen as the official makeup brand for Sanrio's Hello Kitty 35th Anniversary in 2009. From 2005 the makeup line was specially developed to be vibrant, intense, wearable and very long lasting inspired by the underground drag queen scene.